Group Drop — the price
falls as fans join.
A Group Drop turns a content release into a community event. Set tiered pricing, watch fans rally together, and everyone unlocks simultaneously when the Drop closes. The more fans who join, the lower the price for everyone.
Create your first Group Drop ↗
How a Group Drop works — for creators
- Upload your content. Record or create the Clip you want to release — a milestone video, a community moment, anything worth building hype around.
- Set your tiers. Define price tiers and the fan-count thresholds that unlock each one. You control the floor and ceiling.
- Publish. Your Group Drop goes live with a countdown. Fans can see the current tier and how many more are needed to unlock the next.
- Earn. When the Drop closes, every buyer pays the final tier price. You keep 85% per sale, minus a 3–4% processing fee.
How a Group Drop works — for fans
- Discover. Find a live Group Drop on your favourite creator's profile. See the current price, current tier, and how long is left.
- Join. Tap Join, pay with a card, Apple Pay, or Google Pay. You're in — and you've helped push the price down for everyone.
- Rally others. Share with friends. The more fans who join, the lower the price everyone pays — including you.
- Simultaneous unlock. When the Drop closes, everyone unlocks the Clip at the same moment. Download it and keep it forever.
The Group Drop flow — at a glance
How the community buying event unfolds from creator setup to simultaneous unlock.
How tier pricing works — a worked example
A creator sets five tiers for a Group Drop. As fans join, the price unlocks downward — and everyone pays the final price.
| Tier | Fans needed | Price | Discount |
|---|---|---|---|
| 1 | 0+ | $20.00 | — |
| 2 | 14+ | $17.50 | 12.5% |
| 3 | 33+ | $15.00 | 25% |
| 4 | 60+ | $12.50 | 37.5% |
| 5 | 100+ | $10.00 | 50% |
If 100 fans join, each pays $10. Creator earns $1,000 × 85% = $850 (before payment processing fee). Even at half the launch price, volume makes it worthwhile.
What creators use Group Drops for
Best for milestone moments and content worth rallying around.
Drop a new single before it's on Spotify — let fans be the first to hear it together. The simultaneous unlock feels like a shared listening party.
Release an epic ranked session replay or a first-look at a new title. Build pre-release hype and let your community drive the price down by spreading the word.
A special edition process video, a time-lapse of a commissioned piece, or a full tutorial — Group Drops reward the fans who bring others along.
An exclusive haul video, a full get-ready-with-me, or a brand collaboration reveal — timed as a community event with a countdown your audience can rally behind.
Pricing & earnings
Creators keep 85% of every Group Drop sale, minus a 3–4% payment processing fee. Payouts on the 8th of every month.
The power of Group Drops is volume: even as the unit price falls, total revenue grows with every fan who joins. A 100-fan Group Drop at $10 earns more than a 20-fan Drop at $20.
Group Drop vs. Drop vs. Craft
| Drop | Group Drop ✦ | Craft | |
|---|---|---|---|
| Price structure | Fixed, set by creator | Tiered — falls as fans join | Custom per request |
| Unlock timing | Instant on purchase | Simultaneous when Drop closes | After creator produces it |
| Community element | Individual purchase | Fans rally together | One fan, one request |
| Best for | Any exclusive release | Milestone or community moment | Personal, one-of-a-kind content |