A fulfilled Craft turns a buyer into a long-term fan. Fans who receive personalised, thoughtful Crafts become repeat buyers, tell others, and provide the social proof that drives new requests. Here's how to deliver every time.
Setting up your Craft offering correctly
Before your first request arrives, set the foundation:
Set a realistic fulfillment time. How long will you actually need? Be honest. If you have a day job and can only film on weekends, set a 5–7 day window, not 24 hours. Missing a promised delivery time damages trust more than a longer upfront estimate.
Set a minimum fee. Your time has value. Calculate your minimum acceptable hourly rate, estimate how long a typical Craft takes (including reading the request, planning, filming, and delivering), and set a floor. $30–$40 is a reasonable minimum for most creators; $75–$150 for more complex custom work.
Write a clear description of what kinds of Crafts you’ll accept. “Birthday messages, personalised shoutouts, and question-answer videos in my usual style.” Specificity reduces bad requests.
Set availability limits. If you can fulfill 5 Crafts per week maximum, consider limiting requests. Overcommitting leads to rushed work and missed deadlines — the opposite of what you want.
The review process
When a request arrives:
Read it fully before deciding. Many creators make the mistake of quick-accepting or quick-declining based on the first sentence. Read the whole request — a second paragraph might clarify something that seemed vague.
Ask yourself:
- Is this within my content style and comfort zone?
- Is the fee fair for the work involved?
- Do I have enough information to make something good?
- Can I deliver by my stated timeline?
If yes to all four: accept. If no to any: either ask a clarifying question (Auraclip allows this) or decline.
It’s always okay to decline. Creators have full right to decline any request for any reason. No explanation required. Declining a request that doesn’t fit you is professional, not rude.
Producing a great Craft
Re-read the request before you film. Seems obvious, but many delivery errors come from filming on memory rather than re-checking the details. Know the fan’s name, the occasion, and any specific elements before you hit record.
Warm up before filming. A genuine-feeling video requires you to be in a good headspace. Take 30 seconds to think about the fan — what they’re celebrating, what they love, why they came to you. Let that inform how you show up on camera.
Be present, not scripted. The most common mistake: reading a script off-camera or delivering a stilted recitation of the request details. Speak naturally. It’s okay to stumble slightly — real, warm delivery beats polished but cold.
Say the fan’s name early. In the first 10 seconds. Hearing their name immediately makes the video feel genuinely personal, not generic.
Deliver what was asked, then add something personal. If a fan asks for a birthday message, deliver the message — but add a personal touch from your own voice. “I also want to say, keep dancing — you clearly care about it deeply.” This unexpected personal addition is what fans share and remember.
Quality check before submitting:
- Is the audio clear?
- Is the lighting adequate (you can be seen clearly)?
- Did you include everything the fan asked for?
- Would you be proud if this video was shared publicly?
After delivery
A Craft creates an opportunity for a long-term fan relationship. Consider:
A follow-up note (optional but effective): “I hope they love it — let me know how it goes!” This small gesture makes the fan feel seen and dramatically increases the likelihood of a repeat request.
Note patterns in your requests. If you receive 10 birthday shoutout requests in a month, you might offer a themed Drop of “exclusive content for the birthdays in your life.” Craft data tells you what your fans want.
Don’t share the Craft publicly without permission. The Craft belongs to the fan who commissioned it. You can mention “I fulfilled a beautiful custom request today” without sharing the video itself unless the fan explicitly gives permission.
Managing your Craft queue
As requests grow:
- Check for requests daily and respond within 24 hours (accept, decline, or ask a question)
- Batch production if possible — film multiple Crafts in one session
- Update your availability proactively if you get busy
A well-managed Craft queue becomes a reliable revenue stream that generates income between scheduled Drops without requiring any specific release planning.
See also: custom video pricing guide to make sure you’re charging appropriately for your time.
