A custom video request is a personally commissioned video — made for one specific fan, not released to everyone. On Auraclip, this is called a Craft: the fan requests it, the creator accepts and delivers, and the fan gets a video that exists nowhere else.
What a custom video request actually is
Before personalised creator platforms existed, the only way to get a custom video from a creator was to pay an agency or know someone personally. The internet changed this.
Platforms like Cameo (launched 2017) proved that fans would pay real money for a short, personal video from someone they admire — a birthday message, a personalised shoutout, a custom greeting for a special occasion. The market confirmed: personal connection has direct monetary value.
Auraclip extends this further with the Craft format. Unlike Cameo’s celebrity-marketplace model, any creator on Auraclip can accept Craft requests from day one, with no follower minimum and no application required.
How a Craft works on Auraclip
Step 1: Fan submits a request The fan visits a creator’s Auraclip profile, sees the Craft option is open, and submits a request form describing:
- What they want the video to be about
- Any specific details (name, occasion, preference)
- The price they’re offering
The fan’s card is not charged at this stage.
Step 2: Creator reviews and decides The creator sees the request and chooses to accept or decline. Common reasons to decline: the request falls outside the creator’s content guidelines, the fee offered is below the creator’s minimum, or the creator is at capacity. No explanation is required.
Step 3: Creator produces the video If accepted, the creator films the personalised video and uploads it to Auraclip. This is the Craft — a unique video that belongs exclusively to this fan.
Step 4: Fan pays and receives the Craft On delivery, the fan’s payment is processed. They receive the Craft as a downloadable Clip — permanent and fan-owned.
What types of content make good Crafts
Personal messages and shoutouts: Birthday messages, congratulations, motivational messages, holiday greetings. These are the highest-volume Craft type — simple for creators, meaningful for fans.
Personalised tutorials and advice: A dance creator teaching a specific move to a fan who wants to learn it. A musician teaching a chord progression. A fashion creator reviewing a fan’s outfit idea. These are more complex but command higher fees.
Custom performances: A musician playing a specific song, adding the fan’s name to lyrics, or performing a cover that the fan requests. A dancer interpreting a specific song or style chosen by the fan.
Personal messages for others: Many Crafts are gifts — a fan commissioning a birthday video from their favourite creator for a friend. This “gifting” use case drives a significant share of Craft requests.
What makes a Craft different from a Drop
A Drop is a single piece of content sold to many fans. The same video goes to every buyer at the same price. The value is in the content itself — exclusive, downloadable, direct-to-fan.
A Craft is a one-of-a-kind commission. No other fan gets the same video. The value is in the personal connection and the custom effort.
This difference explains the price differential: Crafts typically cost 2–4× more than standard Drops from the same creator, because the production is unique and the fan relationship is direct.
For creators: why adding Crafts matters
Adding Craft to your Auraclip profile creates a revenue stream that doesn’t require you to release new content on a schedule. Between Drops, your Craft queue can generate income from motivated fans who want something personal.
Key benefits:
- Higher per-item revenue: $40–$100 per Craft vs $15–$25 per Drop
- No fixed release schedule: Accept requests when you have capacity
- Deeper fan relationships: Craft buyers become your most loyal long-term fans
- Full control: Decline anything you’re not comfortable with, any time
See the creator guide: how to fulfill Craft requests
For fans: how to get the most from a Craft request
A well-written Craft request gets accepted faster and results in a better video. The key: be specific but not demanding. Give the creator enough detail to make something great, but leave room for their creative interpretation.
See the fan guide: how to write a Craft request
